Music is a massive mood setter when it comes to the moving image. Its very commonly used on scenes full of action or drama as well as others. Choosing the right music for a scene is very important as it could make the film confusing or not make sense. For example you wouldn't have a sad scene of a movie e.g. a funeral, with happy, 'dancy' music in the background. If used well, music could make moments so good that viewers will be on the edge of their seats.
Music is also good for brand association. This is when music is used in things such as advertisements where the music, be it a melody or a jingle, becomes recognized alongside the brand the advertisement is for. Sometimes the music used can be very annoying, but these tend to be the most effective ones as they are most remembered.
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